- Rent the Runway, the leading online destination for dress and accessory rentals,continues its rapid expansiona with Rent the Runway Weddings, a natural nextstep in the online rental business. The new site will cater to the bride, her bridesmaids, and wedding guests by offering exclusive bridesmaid collections, bridal accessories, and styling services. The bridesmaid collections have been designed exclusively for Rent the Runway Weddings by top designers Badgley Mischka, Robert Rodriguez and Nicole Miller. Additional non-exclusive styles will be available from Shoshanna and Calypso.
To celebrate the launch, Rent the Runway will be offering a week’s worth of prizes from brands such as Fresh Cosmetics, Spanx, and Blueprint Cleanse.
- A new app for Iphone or Ipads... 101 BRIDAL GOWNS takes the guesswork out of finding the perfect dress for the big day! Categorized by up-to-the-minute bridal trends, the app presents gorgeous gowns styled alongside luxe handbags, fancy footwear, and beauty loot fit for even the savviest of shoppers. To browse even more bridal gowns in each trend, simply rotate the iPad to landscape mode and search away. Get inspired by 101 BRIDAL GOWNS and if you want a second (or third!) opinion, share your top picks with friends and family via email and Facebook. And for those gotta-have-it accessories in the app, just tap the link and snap them up on the spot!
101 BRIDAL GOWNS 1.2 is $1.99 and available worldwide exclusively through the App Store in the Lifestyle category.
- A new modern bridal expo called Wedding Wise, taking place on Sunday, April 17, 2011 in San Diego, Calif. for editorial consideration. Wedding Wise is the first of it's kind in San Diego, and unparalleled in Southern California, with it's highly creative, artistic and personal approach to weddings.
Where tradition is thrown out the window, and DIY is the norm, Wedding Wise will showcase more than 70 exhibitors at the historic 15,000-square-foot Culy Warehouse built in 1914. With 1,000 brides and friends enjoying a day of ideas, wine tastings, fashion and finding that hard-to-find vendor, Wedding Wise inspires the contemporary wedding.
Find them at weddingwiseshow.com and twitter.com/weddingwiseshow.
General admission to Wedding Wise is only $5 at the door. Entrance to the event is along the Sixth Avenue side of Culy Warehouse, steps from the heart of the historic Gaslamp District.