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March 23, 2011

2010 Trend Round Up

The Knot has recently released the 2010 Real Weddings Survey Results: Reveals New Wedding Budget & Trend Insights

Here is the info broken down direct from The Knot!

Key Average Wedding Statistics

·         Wedding Spend (excluding honeymoon): $26,984
·         Most Expensive Area to Get Married (excluding honeymoon): NYC (Manhattan), $70,030
·         Least Expensive Area to Get Married (excluding honeymoon): Utah, $13,214
·         Wedding Dress Spend: $1,099
·         Percentage of Destination Weddings: 24%
·         Bride’s Age: 29
·         Groom’s Age: 31
·         Number of Guests: 141
·         Average Wedding Spend (on a per guest basis): $194
·         Number of Bridesmaids: 4
·         Number of Groomsmen: 4
·         Length of Engagement: 14 months
·         Most Popular Engagement Month: December (16%)
·         Most Popular Wedding Month: June (15%)
·         Most Popular Wedding Color: White/Ivory (43%)

2010 Average Wedding Budget Breakdown

2010 National Average Spend
Overall Wedding (excluding honeymoon)
Ceremony Site
Reception Venue
Reception Band
Reception DJ
Wedding Gown
Wedding Cake
Ceremony Musicians
Catering (cost per head)
Wedding Day Transportation
Rehearsal Dinner
Engagement Ring
Figures based on respondents who hired a professional vendor for the service.

Top 20 Most Expensive Wedding Areas

  1. NYC (Manhattan): $70,730
  2. NY (Long Island, Hudson Valley and NYC Outer Boroughs): $51,811, $45,695, $44,718
  3. Northern/Central NJ and Southern NJ: $49,347, $36,694
  4. Rhode Island: $41,169
  5. Philadelphia, PA: $36,294
  6. Santa Barbara/Ventura, CA, and Los Angeles, CA: $36,233, $33,745
  7. Boston, MA: $35,458
  8. Chicago, IL: $35,389
  9. Connecticut: $35,197
  10. Southern Florida (Miami, Fort Lauderdale and surrounding areas): $33,810
  11. Washington, DC, Northern Virginia and Suburban Maryland: $33,727
  12. Orange County/Inland Empire, CA, and San Diego, CA: $31,954, $30,687
  13. San Francisco Bay Area, CA, and California/Nevada (Sacramento, Tahoe and Reno): $31,173, $26,567
  14. Baltimore, MD: $30,073
  15. Houston, TX: $29,129
  16. Pittsburgh, PA: $28,408
  17. Dallas, TX: $27,823
  18. Vermont: $27,333
  19. Hawaii: $26,722
  20. Austin/San Antonio, TX: $26,329

Interesting Regional Differences & 2010 Real Weddings Survey can be broken down on a region-by-region basis across more than 80 markets. Regional highlights include:

·         Budget: New York City (Manhattan) has the highest average wedding budget ($70,730), and Utah has the lowest average wedding budget ($13,214), excluding honeymoon only.
·         Age: New York City (Manhattan and Outer Boroughs) has the oldest brides (32 years), whereas West Texas has the youngest brides (24 years), on average.
·         Engagements: Northeast brides have the longest engagements (15.5 months), while brides from Alabama, Tennessee, Kentucky and Mississippi have the shortest (12 months), on average.
·         Wedding Size: On average, Nebraska and Iowa brides still have the largest number of wedding guests (213 and 200, respectively), and Hawaii and Nevada still have the smallest number of wedding guests (82 and 59, respectively).
·         Wedding Style: Hawaii has the most casual weddings, while Northern/Central New Jersey has the most formal (black-tie) weddings.
·         Economy’s Effect: Brides in New Mexico, and California and Nevada (Sacramento, Tahoe and Reno) were the most affected by the economy, while brides in Alaska and Nebraska were the least affected.
·         Registry: Brides in Toledo, Ohio, Kansas and Minnesota are the most likely to register for wedding gifts (96%).

Top 10 2010 National Highlights

TOP SPENDERS. New York City Tri-State Area, New Jersey and Rhode Island Brides Are Top Wedding Spenders, Spending More Than $40,000 on Their Wedding. Nationwide, 12% of brides spend more than $40,000 on their wedding event, and approximately 1 in 5 brides spend more than $30,000 on their wedding event, not including the engagement ring or honeymoon.

ECONOMY. Economy’s Decreasing Impact. Less than a third (31%) of brides said the economy affected theirwedding budget – a decrease from 34% in 2009. However, when it does come to lowering the wedding budget, one successful cost-cutting tactic used by brides is to trim the number of wedding guests – 141 was the average in 2010, compared with 149 in 2009. Despite the decrease in wedding guests, wedding standards weren’t affected, as the average wedding spend per guest remained the same as it was in 2009 – $194.

BRIDE & GROOM SNAPSHOT. Couples Are Older and Cohabitating. Not only are couples older at the time of their wedding compared with previous years (29 for brides and 31 for grooms in 2010 versus 28 for brides and 30 for grooms in 2009 and 2008), but more of them are living together prior to marriage – nearly three-quarters (74%) compared with 70% in 2009 and 2008.

LOCATION. More Destination Weddings. Destination weddings rose the past two years, with an increase of 20% since 2008. In fact, approximately 1 in 4 couples considered their wedding a destination wedding in 2010. This, in turn, affected the percentage of guests needing overnight accommodations – 42% compared with 36% in 2008.

CEREMONY. More Ceremonies Outdoors; Less in Houses of Worship. Religious institutions, such as churches, synagogues and mosques, dropped off by 10% as more couples opted to hold their wedding ceremonies outdoors. In 2010, 43% of ceremonies were held outdoors, compared with 39% in 2009 – an increase of 10%.

COLOR: Purple’s Popularity. Purple is the new “it” color, with 1 out of 5 brides (21%) choosing it for their wedding – a 50% increase since 2008. What’s losing popularity with brides, though? Brown, which decreased by 16% since last year.

ENTERTAINMENT. Guest Entertainment on the Rise. Having guests merely attend a wedding isn’t enough anymore. Custom guest entertainment, such as photo booths and comedians, is on the rise, with 15% of brides incorporating additional guest entertainment into their wedding (up from 11% in 2009). In addition, 13% of brides have interactive food stations, such as a sommelier with wine tastings, a sushi chef or a cheesemonger.

ONLINE RESOURCES. Online Wedding Planning and Execution Continues to Increase. From using social media to communicate wedding details (a 78% increase since 2008) and creating/sending save-the-dates orinvitations online (a 40% increase since 2008) to using an online RSVP service (a 31% increase since 2008) or setting up personal wedding websites (a 23% increase since 2008), brides are increasingly using online wedding planning tools to prepare for the big day.

PLANNING. How much and how stressful. As the wedding approaches, brides spend more time wedding planning. In the last three months leading up to their wedding, brides spend an average of 11 hours a week planning. Nearly 50% also found that planning their wedding was more stressful than they expected. Nearly 1 in 3 hire or use an event/wedding planner, with more than half of those brides hiring them for day-of coordination (52%).

DESSERTS REIGN. Not just wedding cakes. A majority of brides (68%) have a traditional tiered wedding cake; however, other desserts like a groom’s cake (20%), candy (14%) and cupcakes (13%) are also served.

so how did you compare? It's always interesting to see what the rest of the brides are doing similarly and differently... the beauty of weddings, no two weddings are the same :)


  1. Yup, I got married in the 6th most expensive region in the country. Lucky me!

  2. Wow, Manhattan is the most expensive area! What can I say? Manhattan is lovely! And thanks for posting these 2010 trends, very informative. :)

  3. No surprise....we see higher dollar flower sales from the NE area. Interesting wedding fact!

  4. Interesting information. I would have never guessed those would be the top 5 most expensive wedding areas. I would think more exotic places.

    Then again, I live in Utah and that is one of the least costly places according to the list.

  5. Spending too much money for a single event may not be a good idea especially if you do not have spare money to spend.

    Catering NYC

  6. Marrying a person you love dearly should be the most memorable event in your life but it should not be too expensive.

  7. I think $61 per person is enough for the catering. I was able to check on some of the catering services and it averages on $75.

    long island catering halls


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