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September 19, 2011

2011 Engagement & Jewelry Study

from TheKnot.com & WeddingChannel.com

Some big trends for the year?
-          Majority of Grooms’ Ring Selection Not Affected by the Economy.
Only 14% of grooms claimed to have downsized the engagement ring due to the economic climate. In fact, one in four grooms spent more than he originally budgeted.
-          Customization Is Key.
Whether they completely designed the ring on their own with a jeweler or made custom changes to an existing design, approximately two out of five grooms (41%) are choosing to add personal elements to the engagement ring.
-          Alternative Metals Increasingly Popular for Grooms.
Although white gold is still the most popular wedding band metal, with approximately one in three grooms (34%) choosing it, alternative metals are becoming increasingly popular. In 2011, 27% of grooms chose tungsten (up from 19% for grooms married in 2008) and 16% chose titanium (up from 13% for grooms married in 2008).
-          Tradition Is Making a Comeback.
The majority of grooms are taking tradition to heart when they propose. In fact, 77% of grooms proposed on bended knee (compared with 70% in 2009) and 71% asked the bride’s parents for permission (compared with 62% of grooms engaged in 2008) before popping the question.
-          Proposals are Becoming More Public.
While a proposal’s always a private moment, they’re increasingly becoming more public affairs. In 2009, 68% of grooms proposed privately, while that number dropped to just over half (57%) in 2011. Perhaps that’s why 43% of grooms meticulously planned the proposal down to the last detail and only 10% of grooms “winged” it.
-          Man-gagement Rings Are the New Trend.
Brides aren’t the only ones with engagement rings these days. Grooms are now opting to wear “man-gagement” rings; 5% of grooms wear an engagement ring along with the bride.